Newsletter
Issue No. 99 September 19, 2003


Bindery
 Folding
 - Micro Folding
- Map Folding
 - Gate Folding
- Glue Folding
Stitching
Trimming
Rotary Perf & Score
Gathering & Collating
Perfect Binding
Wire-O™
Plastic Spiral
Kleensticking
Drilling
Round Cornering
Shrink Wrapping

Tabbing
Custom Index Tabs
Copier Tabs
Tab Reinforcing
 Spine Reinforcing
Patch edge Reinforcing
5 Hole Drilling

Finishing
 Autoplaten Diecutting
 Diecutting to 41"
 Scoring & Perfing
Embossing
Foiling
Numbering
 

 

1. Print Stays Popular. A graphic design survey says that print "continues to hold its own as the most popular medium among creatives." An overwhelming 92% of art directors and designers answered "print" as the medium they design for. In addition to commercial printing, 65% said they had designed for "packaging" in the past year. Hopefully, this bodes well for a recovery. We can also be heartened by the 20% of respondents in the survey who said they’re doing more print work this year than last year, while only 10% are doing less. Fingers crossed. http://www.printondemand.com/MT/archives/001101print.html

2. Heidelberg Is Optimistic, Too. I received an interesting promo letter from Heidelberg USA recently. They’re aggressively marketing their new ProBinder. The letter gave some interesting reasons to make the investment, though; namely that print is increasingly proving to be the only reliable marketing method. Federal "Do Not Call" (DNC) legislation has reduced telemarketing, spam filters are blocking mass emails, and TiVo has diminished TV advertising. "Print media remains powerful though," according to Heidelberg President Niels Winther. He suggests that "there is no better time than now to prepare for the future." It’s good to see print’s effectiveness being recognized.

3. Speaking Of Spam. I thought you’d be interested in some of the responses we received to our recent "Special Edition" issue dealing with spam:

-Roger Mouritsen at Watermark Integrated Print Solutions said, "Milt, as always I appreciate and value your newsletter. Like many in the print industry we may be hopeful (some perhaps ecstatic) that these issues with spam and faxes will help revive print. But now that the public has discovered that it can limit information intrusions by fiat, I wonder how long it will be before the same requirements will be imposed on those wishing to use direct mail? Permission marketing and one to one with true relevance to the end user may ultimately prove to be the winner. It does keep things interesting."

-Mike Cobb of Cobb / Michael & Co. Says, "Milt thanks for your thoughtful comments about industry developments. Don’t know what the answer is about spam. Can’t live without email at this point and can’t filter out everything. Don't like excessive government controls as they seem to have trouble getting it right."

-Sandy Hubbard of Pacific Northwest Trader, had this to say: "Starting this last week, I asked all the PR agencies to please submit their stuff as text, as I’m suspicious of anything with an attachment. We do a significant amount of editing, but it’s still easier than re-typesetting the news. It has certainly slowed down our normal workflow here, to request a different format, wait for it, apologize for the hassle, and then spend time fixing all the formatting that was lost on the text-conversion."

4. Congrats To RPI. Seattle’s Reischling Press Inc. (RPI) recently beat 30,000 other printers nationwide to win the contract for printing NASA’s Columbia Shuttle Accident Report. RPI printed 2,500 copies of the 248-page, full-color document and the Seattle Times wrote about their efforts.

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email at miltvine@seattlebindery.com
6540 South Glacier Street Suite 120 Seattle, Wa 98188
Phone 425-656-8210
Fax 425-656-4400