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Seattle Bindery Newsletter: Issue #4. We welcome your comments.

1. Since finishing up a million piece pharmaceutical folding project, I’m reminded of a recent article in the WSJ that predicted big drug companies will spend millions of dollars on direct mail campaigns to convince consumers to take their medication as prescribed. Experts estimate “between $15 to $20 billion a year in potential business is lost due to patients who don’t comply with prescriptions.” This is good news for those of us involved with this industry.

2. Another kudo for the Seattle Bindery team. American Printer magazine referred to our website in a recent issue as “useful” and more . . . “In addition to finishing information, you will also find great printing links.” So check us out at www.seattlebindery.com!

3. A reminder from our local Craftsmen Club . . . International Printing Week is January 16-22, and to celebrate The Seattle Club will host students and their instructors from local high school and college graphics programs at their monthly dinner meeting. The featured speaker for the evening is Anne Taylor, who will speak on “Color—RGB vs. CMYK.” This would be a good occasion to show your support, since finding trained personnel is a continual challenge.

4. E-Ink, the newest technology from the e-trenches, is the discovery of a couple of MIT undergrads. More aptly described as e-paper in the 1/4/00 WSJ, the prototypes consist of “two plastic sheets, at least one of which has a transparent conductive layer. Using pager technology, data are transmitted from a computer to a satellite to an antenna, which then moves the information over radio frequencies to another antenna connected to the electronic display’s circuit board.” If you’re visiting Florida, Texas, Georgia or New Jersey in the next month, you can check out E-Ink signs in local Penney’s Eckerd Corp. drugstores.

5. A note from the “I didn’t know you do that” department: Our folding equipment can fold press sheets as large as 30 inches and pieces as small as 3/4 x 3/4 inches. From gate and accordian folds to double-imposition, saddlestitch folds, we can do it all. Don’t forget, though, folding is an exact art, so remember to involve us in your client’s upcoming project. We can really help avoid costly mistakes.


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email her at judy@seattlebindery.com
Phone 425-656-8210
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