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Seattle Bindery Newsletter:
Issue #4. We welcome your comments.
1. Since finishing up a million piece pharmaceutical folding project, Im
reminded of a recent article in the WSJ that predicted big drug companies will
spend millions of dollars on direct mail campaigns to convince consumers to take
their medication as prescribed. Experts estimate between $15 to $20 billion a
year in potential business is lost due to patients who dont comply with
prescriptions. This is good news for those of us involved with this industry.
2.
Another kudo for the Seattle Bindery team. American
Printer magazine referred to our website in a recent issue as useful
and more . . . In addition to finishing information, you will also find great
printing links. So check us out at www.seattlebindery.com!
3.
A reminder from our local Craftsmen Club . . . International Printing Week is
January 16-22, and to celebrate The Seattle Club will host students and their
instructors from local high school and college graphics programs at their
monthly dinner meeting. The featured speaker for the evening is Anne Taylor, who
will speak on ColorRGB vs. CMYK. This would be a good occasion to show
your support, since finding trained personnel is a continual challenge.
4.
E-Ink, the newest technology from the e-trenches, is the discovery of a couple
of MIT undergrads. More aptly described as e-paper in the 1/4/00 WSJ, the
prototypes consist of two plastic sheets, at least one of which has a
transparent conductive layer. Using pager technology, data are transmitted from
a computer to a satellite to an antenna, which then moves the information over
radio frequencies to another antenna connected to the electronic displays
circuit board. If youre visiting Florida, Texas, Georgia or New Jersey in
the next month, you can check out E-Ink signs in local Penneys Eckerd Corp.
drugstores.
5.
A note from the I didnt know you do that department: Our folding
equipment can fold press sheets as large as 30 inches and pieces as small as 3/4
x 3/4 inches. From gate and accordian folds to double-imposition, saddlestitch
folds, we can do it all. Dont forget, though, folding is an exact art, so
remember to involve us in your clients upcoming project. We can really help
avoid costly mistakes.
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If you wish to receive our fax newsletter please contact Judy.
email her at judy@seattlebindery.com
Phone 425-656-8210
Fax 425-656-4400