Seattle Bindery Newsletter: Issue #38. We welcome your comments.

1. Spread the word. In the latest issue of IAPHC’s TMN (#138 at www.iaphc.org/tmn), we came across this quote from Nathaniel Gifford, Pitney Bowes VP of Strategic Marketing: “Companies spend up to fifteen percent of their operating revenue managing documents. Reducing those costs just one percent can deliver huge savings to their bottom line.” It’s inevitable that all companies will eventually wise up to this fact, so to survive in the long run, smart printers are taking it upon themselves to be the customer’s guide in better document management.

2. Paper trends. For those of you who produce business forms and legal documents, it might be a good idea to look into using archival-quality papers. After decades of experimenting with different paper production techniques, the paper industry offers a greater array of paper stocks with enhanced longevity. Though “rag papers” (made with cotton or linen fibers) still last the longest, acid-free varieties of wood pulp stocks come pretty close with a life expectancy of at least 200 years. If you think archival papers are only for fine art and photo prints, think again. The business world would certainly appreciate having original legal documents and long-term, binding contracts printed on papers that won’t disintegrate over time.

3. Stahl folder. Check out what our Stahl pharmaceutical folder can do! Though the name implies it’s only applicable to the pharmaceutical industry, we’ve actually put it to use for a diverse clientele. For instance, a while back, we used it to produce a tiny little instruction book for a local credit union’s telephone transaction service. Another time, we created elegant, 1.5” x 1.5” hang-tags for designer chocolates. This nifty machine can fold sheets down to sizes as small as three-quarters of an inch and the results are just so darned cute!

4. Make that trade show literature pay for itself! Reflecting back on the recent TechGraphics 2001 show, it might be interesting to note that, according to the Wall Street Journal, 75 percent of trade show literature gets tossed out by visitors by the end of the show. To make sure your materials don’t succumb to the same fate, Sales and Marketing Report suggests you offer to mail materials to visitors. It’ll make your brochures and sales kits stand out from the other “stuff” lumped together from the trade show, and at the same time, you’re also doing visitors a favor by lightening the load they’re carrying around.

5. Order forms, anyone? Make sure you ask Judy for your own pad of order forms if you haven’t already. By request, we’ve produced these pads for our customers to keep order forms handy. Whenever you’ve got a job request, all you have to do is fill out a form, tear it off and fax it back to us.

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email her at judy@seattlebindery.com
Phone 425-656-8210
Fax 425-656-4400