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2. Teaming Up to Keep Costs Down. I tend to consider bartering services something out of the Middle Ages, but this article in the Wall Street Journal sheds new light on the topic. Apparently some small business owners are combining forces with complementary services to cut operational and other costs. Citing two companies in Indiana, a custom embroidery and screen print apparel company and a nearby print shop, the owners co-branded their businesses, with the printer providing the machine power and the apparel company owner charged with bringing in sales. According to the printer, they “were able to hire back a worker who had been laid off, and they're on pace to increase their combined annual revenues by 15%.” The idea might be one of those “opportunities” mentioned above? For the WSJ story, click here. 3. More on New Media. We have a running dialogue among some business friends about how to best embrace the new technologies of Facebook, Twitter, and LinkedIn. One of those friends sent me this link that pretty well captures the essence—if you can overlook the misspellings and grammatical errors—of where the business world sits on these three technologies as of September 2009. Next month it will probably change, but here’s where we are today. I'm kind of tracking along with the author, except we have not yet embraced Twitter. I'm having a hard time believing that any of our customers will be interested to know that we just received a new shipment of laminating film. On the other hand, if we had some open machine time today, would a tweet be interesting for someone looking for a last minute job placement? I dunno, would you? Click here for the post. 4. Newspapers On Demand. I found this interesting, albeit a bit outdated, post on the PrintCEO blog: “Will the Printed Blog Save the Newspaper Industry?” The Printed Blog is working to reinvent the daily newspaper into printed versions of blogs. It basically aggregates user-generated content from the web and publishes it once a week via commercial printers located at key distribution points. According to its website, The Printed Blog “functions like a web feed – yet can still be enjoyed on the train or spread across the breakfast table, for an uninterrupted, pleasurably tactile experience.” The 11×17-inch ‘newspapers’ are three pages, six sides in full color. While it’s an interesting model, it may not have legs. . .the most recent issues on the site are dated June 2009. Check out some of the issues here. But be prepared. . .these clearly are written by and targeted to 20- and 30-something readers. 5. Let There Be Light. The Federal Reserve’s most recent survey of 12 districts in the U.S.-Boston, Cleveland, Philadelphia, Richmond/Washington D.C, San Francisco, Atlanta, Dallas, Chicago, Kansas City, Minneapolis, St. Louis, and New York—indicates a “cautiously positive” economic trend, according to Bloomberg reporter, Scott Lanman. Most businesses believe that economic activity has “firmed,” although high rates of unemployment will continue to drag recovery in consumer spending, which in turn will affect spending by advertisers, our bread and butter. On the plus side, however, is the news that “orders rose for semiconductors and other information technology products, and several regions noted more production for pharmaceutical products,” which should bode well for our region. Click here for the Bloomberg story. For past issues,
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