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2. Dick Gorelick suggests in his most recent column that increasing fuel and transportation costs may benefit those graphic arts companies that are selling “one-stop shopping.” The customer buying from several suppliers can lower transportation costs by buying a range of products and services from a single supplier. Hmmm. Sounds like us. To refresh your memory on all of our capabilities, click here. 3. How Is Business (by a Non-Economist). Our good friend and CPA, Gerry Michael, writes the occasional white paper on current business events. Last month he took on the subject of economic forecasting. Despite the ever-present doom and gloom in the media, Gerry says: "My guess is that the economy will continue to be marked by uncertainty and some parts of the country will do better than others. I believe we will avoid a recession. If not, it will be a minor one, and we should return fairly quickly to continued economic growth. I feel we are in better shape economically than the press would have you believe." I couldn't agree more. We are not on the “road to Hades in a satchel,” rather we are just in a very competitive environment and need to be creative. To read Gerry's article, click here, then click on the article titled “How is business – it depends.” 4. Midyear Checkup. Given the hike in fuel costs, Joyce M. Rosenberg of the Associated Press recommends a midyear audit to strategize ways to improve your bottom line, including replacing older wasteful heating/cooling systems, restructuring debt while interest rates are relatively low, and reviewing receivables to find ways to improve cash flow. Also, the feds’ rebate program contained two provisions that benefit small businesses. The first is a near doubling to $250,000 of what's known as the Section 179 deduction. The second is a bonus depreciation allowance under which businesses of any size can depreciate 50 percent of the cost of equipment bought and placed into service this year. We should also recalculate for the new mileage deduction of 58.5 cents from 50.5 cents. Click here for more. 5. Printing Green. A new report from Kodak, “Go Green: Making Sustainability a Reality in Your Business,” provides a practical guide to jumpstart a sustainability program. In the forward to the report, Don Carli, Senior Research Fellow, The Institute for Sustainable Communications, says “This is not a time for graphic arts companies to be complacent or rest on their laurels, rather, it is a time for companies large and small to redefine themselves and work together to identify, analyze and act on information relevant to the sustainability of print and address the challenges and opportunities presented in timely and innovative ways.” To downlosd a PDF of the report, click here, then fill out a short survey.
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