Seattle Bindery Newsletter: Issue #21. We welcome your comments.

1. Errata: In response to the segment about Noosh in our last newsletter, we received an email from Jim Taylor, a noosh.com product manager, telling us that “Noosh stopped claiming Cisco as a customer around last October.” According to Mr. Taylor, Noosh has a partnership with Cisco to provide Cisco routers to Noosh. We apologize to Mr. Taylor for our out-of-date reporting.

2. Flexibility: While we don’t talk a lot about it, it’s worth noting that our 30,000 square foot plant allows us to arrange our equipment in any number of configurations for job processing. We’ve used this flexibility to great advantage for large projects that move through multiple processing stations. Needless to say, this can save time and money for you and your clients.

3. E-publishing: As reported in this week’s New York Times, Simon & Schuster has joined the e­publishing fray with the unveiling of a list of e-books that will be available via its website this fall. Like competing publishing houses, Simon & Schuster is testing the e-publishing waters, offering only a handful of titles that are highly targeted to specific markets like “Star Trek” and “The Blair Witch Project” fans. Another interesting e-publishing note: Contrary to the often-quoted prediction by Andersen Consulting that e-books demand will mushroom to $2.3 billion in the U.S. by 2005, a Seybold study released last week is less optimistic. The study polled Boston and San Francisco attendees and only 11% believed print books, newspapers and magazines will be replaced by electronic print in the next 20 years.

4. TrendWatch Report: The number of U.S. graphic design firms is expected to increase by 60% this decade. Over half of all U.S. creative shops proof using emails with PDF attachments. Well over half of the traditional print-focused creative shops are now doing Web design and new media services for clients who increasingly want all of their outbound media to be “strategically integrated, coordinated, and highly targeted.” And 41% of creatives say they will not participate in “Internet job bidding for print and other services.” For more useful industry information, check out trendwatch.com.


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