Newsletter
Issue No. 195 July 27, 2007
Bindery
Folding
- Miniature to
Map
- Closed Gate
Presentation Folder Gluing
Stitching
- 10 pockets
- Loop Stitching
Trimming
Rotary Perf & Score
Gathering & Collating
Perfect Binding
Wire-O
Plastic Spiral
- Autospin 30mm elements
- 2.5:1 Oval Hole Pattern
Transfer
Tape
Drilling
Round Cornering
Shrink Wrapping
Eyeletting
Film Laminating
Tabbing
Custom Index Tabs
Copier Tabs
Tab Reinforcing
Spine Reinforcing
Patch Edge Reinforcing
5 Hole Drilling
Finishing
Autoplaten Diecutting
Diecutting to 41"
Scoring & Perfing
Embossing
Foiling
Numbering
1. Very Short-Run Perfect
Binding. We find that many sales reps are still selling away from
short-run perfect binding because they believe it cannot be done cost
effectively. It can. We purchased our Heidelberg Quickbinder with the
express purpose of servicing perfect-bound jobs of less than 500. In
fact, we can do cost-effective runs of under 10 books. So, if your
customer asks for a few copies to be perfect bound, just say yes! We've
held over our introductory pricing, so these jobs are very reasonably
priced. Don’t let those sales get away.
2. Who Knew? I am by no means a fan of red tape, believing free markets are the most efficient. I've also felt like our great state of Washington was riddled with inefficiencies, particularly when it came to legislating businesses. Now I'm forced to eat a bit of crow as Forbes Magazine announced that Washington ranks #5 in its annual "Top States for Business" rankings, up from 12th place last year. And Washington was the only state to rank in the top five in three separate categories (Labor, Growth, and Regulatory Environment.) According to Forbes, the future looks bright as well: "With a highly educated work force and a pro-business regulatory environment, Washington is poised to remain one of the best states to do business in—and to climb even higher on next year's list." Leaves me thinking that if Washington is such a business haven, doing business in other states must really be a hassle. For more, click here.
3. Rapport. Guy Broadhurst wrote an interesting column in OnDemand Journal about developing rapport during the initial sales call. The topic came to him as he was shopping for a new truck and had widely divergent experiences at different car dealers. The core message he wanted to convey centered on trying to understand what the customer is looking for before you concentrate on what you want to sell. In other words, listening is often the best selling strategy there is. Click here for more and pass along to your sales reps.
4. Eyelet Info. We currently have the tooling for 3/16” eyelets, but have had a few requests for other diameters. We are looking into adding to our capabilities and would appreciate input from anyone who has searched for other sizes. It seems that the next most common one is 1/8” diameter. Anyone had a customer request in a size they couldn’t meet? Let me know and maybe we can add it!
5. Feedback Lamination. Robert Hoffman, a newsletter reader, was inspired to contact us because of our request for handwork leads. While he doesn't actually do much traditional handwork, he sent me examples of his work -- laminated uncancelled U.S. Postage stamps as book marks, refrigerator magnets, keychains, and the like. There are even a couple of printing-related stamps he can laminate. Click here to see these samples of these beautiful little pieces. Always great to hear from readers and discover what people are up to. Thanks, Robert.
For past issues,
please visit our website at
www.seattlebindery.com
