Seattle Bindery Newsletter: Issue #17. We welcome your comments.

1. Web-based supply chain services are the hottest new B2B internet topic. The 5/16/00 issue of WSJ reports that General Motors and Reynolds & Reynolds are partnering to “wire dealers, envisioning a world where consumers would be able to select and configure a car online, and work with a dealer to complete the purchase and feed the order to the factory.” Rumor has it that Chevron is in the process of “wiring” their convenience stores in much the same way. Meanwhile I await printCafé’s solution to the issue of hooking up printers to their trade partners.

2. Some of you may have seen the little extra embellishment we added to our business cards and other stationery items. An embossed metallic silver logo has been added to our corporate identity system to showcase our foil stamping and embossing capabilities. Our letterpress operation boasts a full complement of platen presses and cylinder diecutters, including our new 29-inch x 41-inch Johannisberg diecutter. Keep us in mind when customers ask for those special finishing touches.

3. I had to laugh after reading “It’s the Customer, Stupid,” an article in the May 2000 issue of Software Magazine. I love it! These Web-wizards think they’ve just discovered the secret, but we’ve known for centuries that positive customer relationships are the key to long-term success. While many heavyweights like Microsoft, Oracle and Siebel, are trying to automate these relationships, the personal touch is still most effective. In-person visits, a solutions-driven philosophy and on-going communication will continue to make the difference.

4. Don’t forget that our website, www.seattlebindery.com, offers useful finishing, tabbing and folding information, including diagrams to help you and your customers plan layouts. For diagrams of a simple four-page fold to accordian folds and imposition of multiple page booklets, check out the Binding Relationships section of our site.

5. Many of you have commented on our on-hold messages. While I don’t like putting anyone on hold, there are the rare occasions when it’s necessary. And in those instances, I’d prefer callers listen to instructive material rather than radio station ads. Call Paul McCarthy at 425-398-9541 to find out what’s entailed to get phone-on-hold messages installed on your company’s phone system. We’ve found these to be an inexpensive, yet effective marketing tool.


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