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2. Mailing Info. The revised Quick Service Guides are available at the Post Office. The Guides summarize the mailing standards and rates for different classes and sub-classes of mail, preparation options and mailpiece shapes. They also have an overview of mailing resources for internet businesses, and a postal terminology glossary. If you’re not heading to the Post Office anytime soon, just go online to pe.usps.com. Also, postal rate increases are expected to occur sooner than thought because of the devastation wrought by hurricane Katrina. 3. Letterpress Printing List. In our last newsletter, we requested your help in compiling a list of reputable Seattle printers who still provide letterpress printing. Morra at Daymoon Press, a local outfit, does a lot of work for designers and conveniently keep irregular hours. The company can be reached by phone at 206-721-0064 or by email at daymoon@quidnunc.net. Another local firm, The Ligature, are engravers who can send letterpress printing to one of their other locations. The Ligature can be reached by phone at 206-285-0146 or by email at jovesen@theligature.com. Or you can visit their website www.theligature.com for more information. 4. Print’s Future. At the Executive Outlook conference, a prelude to Print 05, William Smythe, VP of NPES said, "Traditional litho is a declining market; digital printing is growing rapidly, and package printing is growing.” The general industry outlook seems to continue pointing towards diversification and technological innovation. It’s getting harder and harder to just be a printer these days. If any of our readers attended Print 05, we’d love to hear feedback on the show. For more, click here. 5. The Magazine Market. There’s an interesting trend taking place in the magazine market, according to industry expert, Dr. Joe Webb. Since about 1990 subscriptions and total circulation have stayed relatively flat. What’s interesting is that while single copy purchases have declined drastically, the number of titles continues to expand. Some of this expansion may be related to population growth, but it appears what’s happening is that while fewer households are subscribing to magazines, they are subscribing to more titles. Does this mean that magazine advertising is reaching an ever smaller audience? It would be interesting to find out just how many titles are purchased by your average magazine subscriber. For a graph of magazine circulation in a Dr. Joe Webb’s WhatTheyThink? Webinar, click here.
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