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Newsletter |
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1. Accounting for Costs. My good friend and fellow
CPA, Gerry Michael, hit the nail on the head with a recent publication he
prepared for PIA. Imagine, a bean counter predicting where your business
is headed instead of simply reporting on where you’ve been. Michael has
some truly interesting, and potentially helpful, observations about cost
accounting and profits - and how to get one from the other. 2. Vanity Calamity.
Publishing the great American novel is getting a lot more democratic these
days. Companies like iUniverse, AuthorHouse, and Xlibris are using
print-on-demand publishing technology to transform the book publishing
world from one in which publishers act as gatekeepers to one where Tom,
Dick, or Harry can rub shoulders with Bill Faulkner, Papa Hemingway, and
Al Ginsburg. For as little as $459, iUniverse will take your manuscript
and create a paperback with an International Standard Book Number and
access to sellers like Amazon.com. Print-on-demand is the natural tool for
self-publishing. So the new wave may provide opportunity for those with
digital press bandwidth. 3. Wascally Wages. The U.S. recession has been over
for more than three years and the economy has been growing at more than 4%
over the past two years. Unemployment is down and productivity is up. But
wages haven’t kept pace with inflation. Pundits offer a number of reasons
for this – from healthcare to globalization – but the reason that makes
the most sense to me is the general volatility of the current market. The
economy is full of mixed signals so, while profits may be up, there are
few assurances the positive trends will continue. In other words,
businesses may be doing better, but better isn’t necessarily the best for
business. 4. Kick-backs.
Printbuyers Online recently polled readers about the practice
of marking up print prices with hidden kick-backs to pay designers for
bringing in the work. Dishonesty, in my opinion, is always a bad business
practice – plain and simple. Without trust, business falls apart – the not
so distant corporate scandals are a testament to that. However, if a
design firm oversees a print run and acts as a liaison with the printer,
it makes perfect sense for the client to pay for that service. As long as
it’s above board there’s no problem. 5. Bindery Basics. The choice between mechanical and perfect binding is more than an aesthetic one. It really hinges (pardon the pun) on end-use considerations. For instance, does the piece need a printed spine? Under what conditions will it be used? Must it fit in someone's pocket? How will it be stored? Beyond basic questions of usage, there are marketing considerations, such as whether the product should employ the same binding method as other, similar products, so that it's recognizable in its market. Or should it make use of an atypical method in order to distinguish it from competing products. We can help answer all these binding questions. Give us a call.
For past issues,
please visit our website at
www.seattlebindery.com |
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