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2. Magazine Ads
Up. In further positive news on the economic front, magazine advertising
revenue was up in 2004, an astonishing 11.1 percent. Ad pages also rose
3.8 percent over the preceding year, according to Publishers Information
Bureau (PIB). The 2004 increase in both revenue and page count was
the largest since 2000. Once again, print is showing itself to be
resilient in the face of evolving technologies. If the economy stays on
track, as predicted by PIA/GATF, magazine ad counts will continue to grow.
To view a 2004 advertising overview: 3. Attack of the Acronyms. The USPS is in the process of consolidating their three Rates and Classification Service Centers (RCSCs) and their Nonprofit Service Center (NSC) into a single facility in New York City, called the Pricing and Classification Service Center (PCSC). The PCSC’s Manager, Edmund Wronski, formerly the head of the New York RCSC, says “By changing our business model, the PCSC will be able to provide a consistent application of USPS rates and mailing standards for all customers. This new model will provide one source for mail classification decisions, one staff, and a one-stop shop for customers.“ Simplifying its jungle of acronyms would certainly help build our confidence in a “new“ streamlined USPS service.
4. Concealment. A reminder that we
offer Concealed Wire-O binding. Typically, concealed Wire-O covers use
three panels, which can be glued to the inside back cover of the book or
left unglued to allow space for additional copy. The main element of
Concealed Wire-O is that the binding wraps around the spine of a book
hiding the actual binding element, and providing a clean look and feel. If
you’d like to learn more, give us a call. 5. Fabulous
Folding. Printbuyers Online recently ran a “Tip of the Day“ about folding.
They explain that the more folds a job requires, the lighter the weight
the paper needs to be. They also suggest talking to print suppliers and
paper manufacturers to get specs on folding jobs. We think talking to your
binder can be even more beneficial. In fact, a column I wrote entitled,
“Foiling Folding Frustrations“ can be viewed on our website
at:
www.seattlebindery.com/HTML/Articles/folding.html.
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