Newsletter
Issue No. 119 July 16, 2004


Bindery
 Folding
 - Miniature to Map
- Closed Gate
- Glue in-line 8 Page
- Fugitive glue closure
Presentation Folder Gluing
Stitching
- 10 pockets
- Loop Stitching
Trimming
Rotary Perf & Score
Gathering & Collating
Perfect Binding
Wire-O™
Plastic Spiral
- Autospin 30mm elements
Kleensticking
Drilling
Round Cornering
Shrink Wrapping

Tabbing
Custom Index Tabs
Copier Tabs
Tab Reinforcing
 Spine Reinforcing
Patch Edge Reinforcing
5 Hole Drilling

Finishing
 Autoplaten Diecutting
 Diecutting to 41"
 Scoring & Perfing
Embossing
Foiling
Numbering


 

"Useful web tools"
 
 

 


1. Teachers Can Do. David Moise of the Graphic Imaging & Printing Technology Department at Seattle Central Community College recently made us aware of an opening for a tenure-track, full-time teaching position at the college. These appointments don’t open up very often and it’s a wonderful opportunity to share your knowledge of print with the next generation. Local education plays an integral part in keeping our print community vibrant and populated with talent. Details and application information can be found at www.seattlecolleges.com/humanresources.

2. Good Reps Rev Sales. A recent PrintBuyers Online quick poll shows that a hard working sales rep can be a powerful incentive to stick with a print provider. Three in four print buyers agreed that sales reps who “provide value” or are “the right fit” play a major role in a purchaser’s decision making. Good reps sell personable expertise, not empty promises. In the end, sales is a two way street; it’s easier to walk when the shoe fits.

3. Speaking of Sales. I recently decided to continue running our ad in Printer’s NW Trader because of the great sales job of its editor, Sandy Hubbard, who convinced me of the benefits of keeping the ad in circulation. The trick to her sale was that there was no trick. Instead, we had a conversation about both the concrete and the hypothetical, and she made a strong case. Her intelligence, honesty, and creativity carried the day. We hope our customers feel the same about us.

4. A Nickel a Day Means More Latte. To prove that not all marketing is a gimmick and not all sales are purely promotional, consider the new partnership of Starbucks with Coinstar and QFC. It sold me. Here’s how it works: Coinstar drops its 8% plus fee to convert your change into paper currency by applying the money toward a gift card redeemable at Starbucks and the service is available only at QFC. Unlike most promotions, this makes sense – converting piggy-bank funds into treats. Good plans often come in simple packages.

5. Keane Insights. Once again print’s great purveyor of iconoclasm, Mr. Kevin Keane has stepped into one of the central debates in print: Is it antithetical to print’s interests to participate in e-commerce. His answer? Of course not. The article is very interesting, full of pithy critique as well as smart strategy. His main insights include keeping your website updated, utilizing it as a feeder route into other forms of interaction, and ensuring that your site is “discoverable” on different search engines. The dot-com economy may have gone bust, but many of the tools it invented are more useful today than ever. For more visit: www.iaphc.org/news/edu/pdf/EDU%203.pdf

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