The case study below describes a particularly challenging Seattle Bindery project. We hope you find it interesting and instructive. If you have questions about the equipment, techniques, or other details of the project, feel free to call us at 425-656-8210.

Applying transfer tape to Point of Purchase (POP) displays can sometimes be a challenge, particularly when it's required in odd places on a sheet. Even more challenging is affixing it to large press sheets. But as one of the few binderies in the area that can handle big press sheets, that's just what Seattle Bindery did on this job . . . and did it on a searing turn time.

The customer, a large screen printer, delivered the first batch of the 5,200 printed sheets on a Wednesday afternoon. The job was due back to the customer on Friday. The Seattle Bindery team went right to work setting up our applicator equipment and began running the job. The transfer tape would be applied to 1,300 each of 4 different versions of the displays. Each poster was on 24pt. board and would later be diecut, scored, and folded to achieve a double thickness.

"We knew the deadline would be difficult to meet unless we figured out a way to increase throughput," says Seattle Bindery President, Milt Vine. "So, we brainstormed how best to configure the equipment for maximum efficiency, We hit on the idea of combining two machines that weren't designed to run together. It worked like a charm."

When the remaining posters came in Thursday afternoon, production was in full swing. The transfer tape was the "glue" that fastened the two sides together. The Seattle Bindery team applied two strips on either side of the 34-inch direction, stopping in the middle of the sheet, which is a tricky operation. The customer picked up the job in batches as they came off the equipment to perform the final production processes before delivering to his client.

"The last posters were out the door mid-day Friday," says Bill Davey, Bindery Manager. "Once we figured out how to combine equipment, the workflow was seamless. It was a great demonstration of creative problem solving."

Seattle  Bindery
6540 South Glacier Street, Suite 120
Seattle, WA 98188

Phone: 425-656-8210
Fax: 425-656-4400
miltvine@seattlebindery.com
www.seattlebindery.com

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