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Outsourcing – What’s in it for you
PPI Nuts N Bolts

July 18, 2001

Skip Corbitt, Ikon Office Solutions, 206-901-2500   wcorbitt@ikon.com
Milt Vine, Seattle Bindery, 425-656-8210   miltvine@seattlebindery.com

 Opening thoughts:

·        Internet search turns up 623,930 hits on “outsourcing” – a hot topic
·       
Outline will be on PPI and Seattle Bindery web sites
·       
Watch out for reviews that focus on features
·       
Watch out for “siren song” of “look what this equipment will do”
·       
Vendors can be very helpful, but make your own evaluation

Advantages of outsourcing for printers – long-term / strategic:
·       
Reduces printers financial breakeven point
·       
Frees capital to allow for printing abilities to improve
·       
Trade shops have the experience (if you choose the right one for the job)
·       
And the expertise
·       
Operators get to specialize in what they are good at and like
·       
Gives ability to use highest and best use of capital (opportunity cost)
·       
Can “fund” growth with payable to trade shop, get $ before payable due
·       
Trade shops have much more diverse equipment
·       
Job specific knowledge (did that job for two other printers in the past)
·       
Controls square footage requirement
·       
Prevent need to expand plant size
·       
Many other industries are moving this direction
·       
Employee retention – if I have to run that folder one more time, I quit
·       
“Expert” consulting advice to visit with printers customer
·       
Use “value added” accounting and avoid miscommunicating results
·       
“Insurance” – if they mess it up, they pay for it
·       
Let’s the printer keep her “eye on the ball” or the core business
·       
Allows staffing for less than 100% of capacity
·       
Allows printer to add services that customer may need, more attractive as vendor

Advantages of outsourcing for printers – short-term / crisis management:
·       
Fill in for temporary labor shortage (vacation, illness, training new person)
·       
In-house equipment is down or double scheduled or running slow
·       
Customer has crisis with second vendor

Editorial interlude:
·       
Thoughts on how to price outside buys
·       
Monthly result comparison with and without outside buys
·       
Reasons print buyers have to use printers with the wrong equipment

Advantages of in-plant production for printers:
·       
Control of job process
·       
Increases value added
·       
Reduce turn time for job (usually)
·       
Market perception of “full service”
·       
Equipment sales person will like me
·       
Ego

Observations:
·       
How many new in-plants can you name?
·       
Dick Goerlich said in May “value added is overblown”
·       
Choose the right trade shop, they aren’t all the same

Non-factors:
·       
Will I be less important to the trade shop after I bring _____ in-house.
·       
New machines are more efficient (from “article” in Graphic Arts Monthly)
·       
They have my dies (whose dies are they?)

Tips:
·       
Know the true cost of new equipment: (training, waste/rework, learning curve, “tricks” to learn, space, power, site prep, ventilation, compressed air volume, noise control, supplies inventory, spare parts, parts availability, blade sharpening, repairs), “life cycle cost”
·       
Technical compatibility (29” press and 20” folder)
·       
Don’t buy for one job
·       
Choose a vendor carefully (tour, equipment evaluation, financial viability, scope of services, ask around)
·        
Don’t forget Trade Printers too 

Questions, comments and war stories from the floor

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Created: December 9, 1995
Last Updated: August 25, 2010